HEALTH SHOTS

Content Discoverability through
Chatbot

"Aha!" on HealthShots is a dedicated chatbot that offers quick tips, hacks, and bite-sized pieces of advice intimate health topics. The Chatbot aims to provide readers with easy-to-digest and practical information that can be quickly implemented into their daily routines for improved intimate health.

"Aha!" on HealthShots is a dedicated chatbot that offers quick tips, hacks, and bite-sized pieces of advice intimate health topics. The Chatbot aims to provide readers with easy-to-digest and practical information that can be quickly implemented into their daily routines for improved intimate health.

Category

Conversational Design

Conversational

Design

Conversational

Design

My Role

Product Designer

Product

Designer

Product

Designer

Team

2 PMs, 1 Designer, 2 Engs

2 PMs,

1 Designer,

2 Engineers

2 PMs, 1 Designer,

2 Engineers

1.The Challenge

Improve the discoverability of content that is currently disbursed in different sections.

2.Understanding the User's journey

To tackle this problem, we embarked on a journey to understand the struggles of HealthShots’ users. We reached out to the community through interviews and surveys.
Our research revealed that many users felt overwhelmed and under-informed.

To tackle this problem, we embarked on a journey to understand the struggles of HealthShots’ users. We reached out to the community through interviews and surveys.
Our research revealed that many users felt overwhelmed and under-informed.

To tackle this problem, we embarked on a journey to understand the struggles of HealthShots’ users. We reached out to the community through interviews and surveys.
Our research revealed that many users felt overwhelmed and under-informed.

2.1 Target Users

The primary audience for HealthShots’ intimate health section includes:

3.S.W.O.T

To tackle this problem, we embarked on a journey to understand the struggles of HealthShots’ users. We reached out to the community through interviews and surveys.
Our research revealed that many users felt overwhelmed and under-informed.

To tackle this problem, we embarked on a journey to understand the struggles of HealthShots’ users. We reached out to the community through interviews and surveys.
Our research revealed that many users felt overwhelmed and under-informed.

To tackle this problem, we embarked on a journey to understand the struggles of HealthShots’ users. We reached out to the community through interviews and surveys.
Our research revealed that many users felt overwhelmed and under-informed.

4.Designing the Solution

Armed with our research and SWOT analysis, we set out to design our chatbot, named "AHA"- Ask HealthShots Anything. AHA would serve as a friendly guide, helping users navigate the intimate health section with ease.

4.1 Chatbot Personality

The mascot "AHA" has a 3D clay design combination of friendly eyes, expert glasses that displays that is both accessible and authoritative.


It features friendly eyes that convey warmth and trustworthiness, inviting users to interact without hesitation.

4.2 Integrating with Content

The backend would consist of DB, with data that would be managed centrally and stored with the central AI team. They would provide with 2 APIs : 

  • API for manual queries 

  • API for Prepopulated questions 


The frontend would be managed by Healthshots, the section and category would be controlled only on the frontend. There would be no section wise restrictions in the API or data being pulled from the DB 

4.3 Building the User Interface

The UI design of the AHA page embodies key conversational design principles to enhance user engagement and interaction. The conversational tone is evident in the banner's character illustration, "AHA," which greets users and encourages them to ask questions. This conversational approach fosters a sense of friendliness and accessibility, aligning with the principle of creating a human-like interaction.

5.Bringing AHA to life

Developing AHA was a meticulous process. Our team worked tirelessly, integrating AI and Data Base capabilities to ensure accurate and helpful responses. We collaborated closely with HealthShots' content team to keep the chatbot’s database current and comprehensive.

We tested AHA rigorously, conducting multiple rounds of usability tests with real users.

6.Results

Average session duration grew from 1. 2 mins to 3 mins indicating deeper engagement and more time spent exploring content.

Contact

Let's start creating together

Contact

Let's start creating together

Contact

Let's start creating together